What is Shop the Floor?

Shop the Floor is fashion’s biggest online marketplace, connecting buyers and brands for discovery, collaboration, and commerce. It extends MAGIC MARKET WEEK from a 3 day event to a before-during-after online, discovery and shopping experience, in line with the in-season market cycle.

How is Shop the Floor connected to MAGIC?

Shop the Floor is the digital platform for all of the MAGIC trade events and provides contracted exhibitors and registered and credentialed buyers with a means of sharing and exploring product lines before, during and after the shows.

Why do I have to sign in to view products?

Shop the Floor is only available to registered and credentialed MAGIC buyers and therefore valid registration to one of the trade events is required to view products. We respect your need for privacy and confidentiality as you discover new products and build lookbooks and line sheets, therefore, we have a password protected site to ensure your security.

How do I sign in to Shop the Floor?

To sign in to the Shop the Floor, click on the Sign In link in the navigation bar and enter your registered email address. You’ll be required to create a password the first time you sign in for security purposes.

I’m registered at a MAGIC event, but can’t sign in to Shop the Floor, what should I do?

If you're a registered MAGIC buyer and experiencing issues with the sign in process, double check to ensure that you’re entering the correct email address used during your MAGIC registration. If you're still experiencing issues, please stop by a Shop the Floor booth during MAGIC MARKET WEEK.

Why aren’t products available for all the brands?

Shop the Floor will launch in conjunction with MAGIC MARKET WEEK, held from February 19-21, 2013 in Las Vegas at the Mandalay Bay and Las Vegas Convention Centers. All contracted exhibitors are eligible to post their products. We expect a continuous increase in the number of brands who participate over the course of days and months.

How do I display my brand and products on Shop the Floor?

In order to display products on the site, you must be a contracted exhibitor at one of the MAGIC trade events or at ENK VEGAS. For information on how to register as an exhibitor visit www.magiconline.com. If you’re already a contracted exhibitor at MAGIC, please contact your Sales or Customer Service Representative for information regarding Shop the Floor opportunities.

How do I find brands on the site?

A brand directory alphabetical list can be found on the home page. Find brands by either clicking on a specific letter or use the drop down menus in the navigation bar. Or if you prefer to browse by show or product category drop-downs, you may do so.

How do I search for products on the site?

For the initial launch of the site, products can be found by clicking on a brand link and going to a specific brand page where you can login to view products in a private virtual showroom. Future enhancements will include a search box for both brands and products.

Can I buy products from the site?

Shop the Floor is a business-to-business site that facilitates and automates the buying and selling process between brands and retail buyers. It offers tools for assortment planning (Lookbooks) and to create order requests (Line Sheets) and is not for online commerce.

Is Shop the Floor only available during the MAGIC tradeshow?

Shop the Floor is available before, during,and after MAGIC MARKET WEEK in line with in-season market cycle, to facilitate and improve interaction between brands and buyers who are attending or who have attended the show.

Is there a Shop the Floor app?

Currently, Shop the Floor is accessible via a web browser, but we plan to launch an app for the August 2013 show.