VidaKush designer, Rhianna Cooper, graduated from CalPoly SLO in 2011, with a degree in international business. She got her start shortly before graduation selling jewelry on the Venice Beach Boardwalk where many of the pieces were designed. Drawing influence from Indian, Ancient Egyptian, and Native American culture, the line is an eclectic mix of Bohemian meets Rock n Roll with a bit of something for everyone. The name derives from two parts, Vida means life in Spanish, and Kush is what the Ancient Egyptians used to call gold. VidaKush as the name is meant to convey the message "Live Gold". The "Live Gold" motto expresses that no matter the day, or the circumstance everyone deserves to live beautifully, lavishly, and to always feel their best. LIVE GOLD