SAILOR JERRY exists to keep alive the legacy of Norman ‘Sailor Jerry’ Collins, father of the old-school tattoo and an American folk hero. He built his rep in the notoriously seedy Hotel Street district of Honolulu, and our clothing is inspired by his bold, classic style and in spirit of WWII-era Honolulu and the American worker. Its tough, easy to wear, and is made to honor and compliment the workers, outdoorsmen, individuals, adventure seekers, and those trying to forge their own path in todays world. We craft our goods to the standards of a time when men worked hard and fought for their ideals, compromises be damned.