Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand away from the crowd. Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different, individual and something to wear with pride. We produce over 600 styles a season, with interim collections, and ship from our Distributor Consolidated Shoe in Virginia. We have a buyer-friendly open programme which includes drop-shipping direct to the customer from your retail log in. Our case packs are available in 8 and we also provide Point of Sale for your store so you can create an Irregular Story for your customers. Our look books re produced in house, with a different city each season, and are available for buyers ahead of press and public release.